I build products, services and systems that improve people’s lives at scale.
I’m a service designer, change agent and product strategy leader grown from urbanism, architecture and social impact design roots.
I partner with senior executives, founders, designers and developers to drive design as strategy for solutions that actually work.
My practice embodies the belief that design can and should create maximum positive change. I apply human-centered design, co-creation and rapid prototyping to help large organizations materially advance and improve people's lives from products to services and business models to experience ecosystems.
I shape human behaviors and conditions needed for design coherence and experience quality at speed and scale from conception to delivery alongside a tight-knit team of practitioners, collaborators, and the people they serve with an opportunity to lead, mentor, and grow the people around me. I envision bold ideas and define end-to-end experience futures that clarify journey-led priorities, impact and value early and often with businesses, solving for systemic constraints, legacy workflows, and cross-functional team alignment for product roadmaps and requirements.
I bring 18+ years of deep experience in technology innovation, service design, experience strategy and research across corporate, humanitarian and creative environments in over 12+ countries with global design firms (iDE, UNStudio, TD, InFORM) and large, complex organizations (Humana, UnitedHealth Group, MetLife). For over a decade, I have had the privilege of building stellar teams, scaling experience strategy best practices and implementing designed systems, designed processes, designed product and service experiences that have proven to drive revenue growth, competitive advantage, and add enormous value to clients, organizations, and their end-users.
I hold a Master of Science in Urbanism from TU Delft, Netherlands and a Bachelor of Architecture from Anna University, India, along with a Credential in Digital Innovation and Strategy from Harvard Business School, a certification in Activating Strategy from IDEO U, and a UN-Habitat certification in Urban Management Tools for Climate Change from IHS, Erasmus University.
Detailed work examples are available upon request.
Skills
Human-Centered Design, Product Strategy, Customer Experience Strategy, User Experience Design, Service Design, Change Management, Product Leadership, Digital Channel Strategy, Digital Transformation, Systems Thinking, Innovation, Research, AI, Complex Workflows, Product Development, Product Roadmapping, Product Management, Program Design.
Select work
Redesign and experience transformation of public and secure websites and mobile applications for large, multi-product portfolio in insurance and financial services for Fortune 500 employers, brokers and employees.
Current and future state experience strategy, product delivery, UX and continuous improvement for navigating complex care needs across Medicaid, Integrated Dual Eligibles, Marketplace, Enterprise Data Platform, Virtual Care, Maternal Health and Veteran Products.
Product vision, management and implementation of technology and innovation pilots, proof of concepts and social impact programs to achieve UN-Sustainable Development Goals.
Several critically acclaimed, competitive and commissioned urban and architectural design processes, explorations and built projects for masterplans, mixed-use infrastructure, retail, commercial and housing projects.
Experience
MetLife
UnitedHealth Group (UHC and Optum)
Humana
Habitat for Humanity International
International Development Enterprises (iDE)
UNStudio
TD
NVA-SVA
INFORM